IDGroup
An A-to-Z design and build firm.
IDGroup
An A-to-Z design and build firm.
IDGroup is a Los Angeles–based multidisciplinary design firm creating artful, unexpected, and immersive spaces across residential, commercial, and hospitality projects worldwide. Guided by a globally informed, holistic approach, the firm leads clients through every stage of the design-build process — from foundational architecture to the final furnishing details — with exceptional care and precision.
Holiday partnered with IDGroup to develop a refined brand identity and web presence that reflects the firm’s meticulous approach to design-build. Through thoughtful typography, a restrained visual system, and an elevated digital experience, the result is a timeless identity that embodies the studio's global perspective and enduring commitment to beautifully considered spaces.
Year
2025–2026
Involvement
Brand Identity, Print Collateral
Industry
Architecture & Interiors
Collaborators
Sophie Ungless, Copywriting & Photography
Savannah Fox, Copywriting
Jenna Peffley, Photography
Lisa Rowe, Photo Styling
Brian Chorski, Photography
For IDGroup’s identity refresh, we wanted the wordmark and emblem to be reflective of the firm’s work, paying attention to the precision of architectural integrity and the beauty of design. The wordmark is composed of clean lines, while the hand-drawn emblem is more fluid — a nod to the firm’s dedication to both structure and craftsmanship.
IDGroup’s projects are layered, textured, and referential, with each project distinctly its own. We kept the identity’s visual language refined and considered with a neutral palette and refined typography to allow each project’s individual features to shine.
With an eye turned toward vintage design, IDGroup has a curated collection of vintage objects titled Conversation Pieces. Holiday photographed the collection for IDGroup’s social content, capturing the objects that build the firm’s larger world.
Next Project
Three Fates Textiles