Westside Market
A multi-brand marketplace.
Westside Market
A multi-brand marketplace.
Introducing Westside Market, Austin’s new retail destination from the team behind ByGeorge. This curated multi-brand marketplace brings together fashion, vintage finds, art, coffee, books, florals, and more under one roof, blending curation with lived-in charm. Rooted in the rebellious spirit of counterculture, the identity draws inspiration from past-era department stores, vintage motel signage, and the bold graphics of mid-century fashion and music posters.
Year
2025
Involvement
Brand Identity
Industry
Retail
Collaborators
Justin Cook, Photography
As an experiential retail destination, Westside Market’s identity needed to feel distinct, while being able to play with the identities of the brands they host. Through the use of bold typography and a vivid color palette, we introduced a level of airiness and versatility that can apply to multiple brands under one roof.
Ford, Herbert Leupin, 1954
Ginger Shore, West Palm Beach, Florida, Stephen Shore, November 14, 1977
The Rainbow Room restaurant at Biba in London, England, c. 1970s
Cowhide patch for denim, Lee
Promotional collateral for Charles Maund Oldsmobile - Cadillac dealership in Austin, Texas, 1957
Cover of Yves Klein le monochrome : il nuovo realismo del colore, Pierre Restany, 1961. Courtesy of Yves Klien Archive
For Westside Market, we looked to the heyday of 1970s retail, when department stores and malls were destinations in their own right. From London’s Biba and its iconic Rainbow Room restaurant to the bold graphics of vintage advertisements and posters, our references had a common thread — a strong use of color that lets texture shine.
For Westside Market, we looked to the heyday of 1970s retail, when department stores and malls were destinations in their own right. From London’s Biba and its iconic Rainbow Room restaurant to the bold graphics of vintage advertisements and posters, our references had a common thread — a strong use of color that lets texture shine.
Ford, Herbert Leupin, 1954
Ginger Shore, West Palm Beach, Florida, Stephen Shore, November 14, 1977
The Rainbow Room restaurant at Biba in London, England, c. 1970s
Cowhide patch for denim, Lee
Promotional collateral for Charles Maund Oldsmobile - Cadillac dealership in Austin, Texas, 1957
Cover of Yves Klein le monochrome : il nuovo realismo del colore, Pierre Restany, 1961. Courtesy of Yves Klien Archive
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